CHICAGO-BASED CREATIVE DIRECTOR
With a focus on business growth I set the creative vision across brand, campaigns, and marketing. Utilizing relevant software I lead creative teams inclusive of art directors, copywriters, content strategists, graphic designers, and vendors in the execution of deliverables including digital, web, social, video, events, and print.
Social media, web, smart phones, all make video a crucial piece of any marketing puzzle. Whether it be a product launch, how-to, corporate brand, or brand experience video is a constant go to in my arsenal.
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VIDEO
2010 brought about a significant change in how we communicate with the launch of the first iPad; fast forward to 2020-2021 it became essential to have an agile digital solution. Delivering apps, websites, and social initiatives I leverage digital as a key piece of the brand and marketing puzzle.
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DIGITAL
Along with a robust marketing plan powerful package design is key to the success not just a new product’s launch but also it’s longevity. I have had the privilege of guiding the package design for not only new to market products but also existing superstar products.
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PACKAGE
Pro sports, professional meetings, product launches, corporate expos, world tours, and everything in between; I help take core brands beyond the office with world class events internationally and globally.
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EXPERIENCE
Every great brand needs an eye catching and make-sense identity. Serving corporate, B2B, consumer, client services and then some, I work with organizations and clients to help them make the mark.
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LOGOS
As a part of a comprehensive go to market plan I often work with clients and organizations in the creation of robust advertising campaigns. Platforms often include, web, print, environmental, and social.
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ADVERTISING
In addition to the work I do in brand and marketing, I bring over 12 years in print, publishing, and editorial design. Though, we are in a predominately digital era, there often is still a need for a tangible piece to promote or communicate a message.
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