Digital-First, Fishing Series

I led the creative direction and strategic development of Driven To Fish, a digital-first, destination-based fishing series supported by Bonnier’s network of 45M+ enthusiasts. I oversaw concepts, visual direction, and the creation of a category-exclusive sponsorship package guaranteeing 1M+ annual video views. I built a multi-channel ad inventory, including in-episode branding, video placements, and premium banners, driving over 12M impressions across Bonnier’s marine and outdoor brands. The result was a high-impact content platform that blended storytelling, audience engagement, and sponsor value.