new product development

As Creative Director for the launch of NV, a luxury spray-on makeup line developed by Yolanda Halston and Jeunesse Global, I led the creation of brand identity, logo, tagline, packaging, and all marketing, social, web, and communications initiatives. I managed and directed my team in producing marketing materials, digital campaigns, web assets, and launch videos, while overseeing photo/video production and ensuring a cohesive, high-impact product experience.

Gold Communicator Award — Overall Design
Gold Communicator Award — Print Collateral Design
Bronze Telly awards — Launch Video, Beauty/Cosmetics Marketing category
Bronze Telly awards — How To Video, How-To/DIY category