new product development

I led the brand identity and launch for RevitaBlu, a botanical drink mix, overseeing all marketing, social, web, and packaging initiatives. As hands-on creative director, I developed the logo, product name, brand guide, packaging, launch strategy, communications plan, and launch video script, while managing my team in producing marketing materials, social campaigns, web assets, and creative directing the launch video.

Silver Communicator Award of Distinction — Wellness Category | Silver Communicator Award of Distinction — Package Design