Digital Lead Generation Campaign

Client Objective: ZS Associates needed to engage healthcare executives with their "Beyond Healthcare" message—showcasing thought leadership in digital health innovation and expanding brand awareness across digital channels. The challenge was to craft a campaign that generated qualified leads, reinforced ZS’s strategic positioning, and resonated with senior health sector decision-makers.

My Role

• Client Engagement & Strategy: Aligned with ZS leadership and marketing teams to understand campaign objectives, audience priorities, and messaging strategy.

• Campaign Leadership: Oversaw digital campaign strategy, including video content, email marketing, paid and organic social media. Managed creative intent, vendor partners, timelines, and messaging consistency.

• Execution Oversight: Coordinated with production and media partners to ensure seamless campaign delivery across platforms.