Creative Director, Brand Strategist, and All-Around
Idea Instigator.

For over two decades, I’ve built and led creative teams across global brands, agencies, and startups; shaping everything from digital-first campaigns and brand transformations to large-scale events and product launches. My experience spans industries (B2B, CPG, SaaS, and wellness), but the through-line is always the same: purposeful storytelling that drives business and inspires people.

I’ve helmed creative at Fortune 500s and emerging brands alike, directing global campaigns for Jeunesse (Velovita), redefining brand systems for ZS, and crafting experiences that connect audiences on five continents. Along the way, I’ve built high-performing teams, scaled Gen. AI-enabled creative workflows, and delivered measurable results (like $100M+ in revenue impact and major brand growth).

Beyond the titles and metrics, I’m a designer at heart — curious, collaborative, and relentlessly committed to craft. Whether leading a brand refresh, shaping a keynote experience, scripting a video, or concepting a digital campaign, I bring equal parts creative intuition and strategic clarity.

When I’m not deep in concept decks or color palettes, you’ll find me exploring art, culture, outdoor adventures, and conversations that spark the next big thing.

Contact:

312.519.3823
jeniferkresge@gmail.com