Global Brand Repositioning

Client Objective: Designs for Health, leading B2B clinical nutrition brand, needed to reposition itself for broader consumer appeal while maintaining credibility in professional markets. The challenge was to unify seven therapeutic verticals under one master brand, modernize packaging across 300+ SKUs, and expand into new global markets.

My Impact:

• Strategic Leadership: Partnered with executives and cross-functional teams (marketing, product, regulatory, and sales) to define the new brand strategy.

• Stakeholder Engagement: Led discovery sessions and secured buy-in across clinical and consumer-facing teams.

• Creative & Account Oversight: Directed global creative execution while managing project scope, vendor relationships, and timelines to ensure consistent brand delivery.