new product development

I led the end-to-end product launch for Jeunesse’s M1ND Dietary Supplement, overseeing brand identity, logo, packaging, marketing, advertising, social media, web design, and launch video production. Taking a hands-on creative direction role, I developed the launch strategy, tagline, product experience, brand guidelines, and communications plan, while guiding my team in delivering all marketing materials, event displays, and digital assets in close collaboration with brand management to ensure a cohesive and impactful launch.

Silver Telly award: M1ND™ — Use of Music • Bronze Telly award — Visual Effects • Bronze Telly award — Health & Wellness